INTRODUCTION

Pull Thread, Inc. ("Pull Thread," "we," "our," or "us") respects your privacy and is committed to protecting your personal information. This Privacy Policy describes how we collect, use, disclose, and safeguard information when you interact with our services, including our website at www.pullthread.com and our AI-driven support ROI attribution platform (collectively, the "Services").

Please read this Privacy Policy carefully to understand our practices regarding your information. By accessing or using our Services, you acknowledge that you have read and understood this Privacy Policy.

INFORMATION WE COLLECT

We collect several types of information from and about users of our Services, including:

Personal Information

Personal information is information that identifies, relates to, describes, or can be reasonably linked to a particular individual. The personal information we collect may include:

• Contact Information: Name, email address, phone number, job title, and company name.
• Account Information: Username, password, and account preferences.
• Billing Information: Payment method details, billing address, and transaction history.
• Usage Information: Information about how you use our Services, including features accessed, time spent, and actions taken.
• Communication Information: Records of your communications with us, including support inquiries and feedback.

Information Collected from Third-Party Services

When you connect our Services with third-party platforms such as Shopify, Zendesk, Gorgias, Kustomer, or other helpdesk and e-commerce tools, we collect information as necessary to provide our Services, including:

• E-commerce Data: Order information, purchase history, customer profiles, and product information.
• Support Interaction Data: Support ticket details, resolution times, customer satisfaction scores, and agent performance metrics.
• Marketing and Sales Data: Campaign data, customer journeys, and conversion information.

Automatically Collected Information

When you use our Services, we automatically collect certain information, including:

• Device Information: Information about the device you use to access our Services, including hardware model, operating system, and browser type.
• Log Data: Internet protocol (IP) address, browser type, internet service provider, referring/exit pages, date/time stamps, and clickstream data.
• Cookies and Similar Technologies: Information collected through cookies, web beacons, and similar technologies.

HOW WE USE YOUR INFORMATION

We use the information we collect for the following purposes:

Providing and Improving Our Services

• To operate, maintain, and deliver the Services to you
• To process and complete transactions
• To manage your account and provide customer support
• To improve and personalize your experience with our Services
• To develop new products, services, features, and functionality

Analytics and Research

• To understand how our Services are being used
• To monitor and analyze trends, usage, and activities
• To measure the effectiveness of our Services
• To conduct research and development for improving our Services

Communications

• To communicate with you about your account or transactions
• To provide technical notices, updates, security alerts, and support messages
• To send you marketing communications, surveys, and promotional materials (subject to your consent where required by law)

Legal and Safety Purposes

• To comply with legal obligations
• To protect our rights, privacy, safety, or property
• To protect against fraud and other illegal activity
• To enforce our terms of service and other agreements

DISCLOSURE OF YOUR INFORMATION

We may disclose personal information that we collect or you provide as described in this Privacy Policy:

Service Providers

We may share your information with third-party vendors, service providers, contractors, or agents who perform functions on our behalf. These include cloud hosting providers, analytics services, payment processors, and customer support tools.

Business Transfers

If Pull Thread is involved in a merger, acquisition, bankruptcy, reorganization, partnership, asset sale, or similar transaction, your information may be transferred as part of that transaction.

Legal Requirements

We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court or government agency).

With Your Consent

We may disclose your personal information for any other purpose with your consent.

Aggregated or De-identified Information

We may share aggregated or de-identified information that cannot reasonably be used to identify you, for any lawful purpose.

DATA SECURITY

We implement appropriate technical and organizational measures designed to protect the security of any personal information we process. However, please note that no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

DATA RETENTION

We retain personal information we collect from you for as long as necessary to fulfill the purposes for which we collected it, including for the purposes of satisfying any legal, accounting, or reporting requirements, or as necessary to resolve disputes, prevent fraud, and enforce our agreements.

YOUR RIGHTS AND CHOICES

Depending on your location, you may have certain rights regarding your personal information. These may include:

• The right to access personal information we hold about you
• The right to request correction of inaccurate personal information
• The right to request deletion of your personal information
• The right to request restriction of processing of your personal information
• The right to data portability
• The right to object to processing of your personal information
• The right to withdraw consent

COOKIE POLICY

What Are Cookies

Cookies are small text files that are stored in your web browser that allow us or a third party to recognize you. Cookies can be used to collect, store, and share information about your activities across websites, including on our website.

Types of Cookies We Use

• Essential Cookies: Necessary for the website to function properly
• Analytical/Performance Cookies: Allow us to recognize and count visitors and see how visitors move around our website
• Functionality Cookies: Enable the website to provide enhanced functionality and personalization
• Targeting Cookies: Record your visit to our website, the pages you have visited, and the links you have followed

Your Cookie Choices

Most web browsers allow you to control cookies through their settings preferences. However, if you limit the ability of websites to set cookies, you may worsen your overall user experience and some portions of the website may not function properly.

THIRD-PARTY SERVICES

Our Services may integrate with or contain links to third-party websites and services. We are not responsible for the practices employed by third-party websites or services linked to or from our Services. Your browsing and interaction with any third-party website or service are subject to that third party's own rules and policies.

DATA PROCESSING ADDENDUM

If you are a business customer and require a Data Processing Addendum (DPA) to address your compliance needs under applicable data protection laws, please contact us.

INTERNATIONAL DATA TRANSFERS

Your information may be transferred to, and maintained on, computers located outside of your state, province, country, or other governmental jurisdiction where the data protection laws may differ from those of your jurisdiction. If you are located outside the United States and choose to provide information to us, please note that we transfer the information to the United States and process it there.

CHILDREN'S PRIVACY

Our Services are not directed to children under the age of 18. We do not knowingly collect personal information from children under 18. If you are a parent or guardian and you believe your child has provided us with personal information, please contact us. If we discover that a child under 18 has provided us with personal information, we will delete such information from our servers.

CHANGES TO OUR PRIVACY POLICY

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date at the top of this Privacy Policy. You are advised to review this Privacy Policy periodically for any changes.

CONTACT US

If you have any questions about this Privacy Policy, please contact us at:

Pull Thread, Inc.
1125 Westfield Way, St. Augustine, FL. 32095
Email: privacy@pullthread.com

SPECIFIC PROVISIONS FOR CALIFORNIA RESIDENTS

If you are a California resident, you have the rights listed below under the California Consumer Privacy Act (CCPA):

• Right to Know: You have the right to request information about the categories of personal information we collect, the sources from which we collect personal information, our purposes for collecting personal information, and the categories of third parties with whom we share personal information.
• Right to Access: You have the right to request a copy of the specific pieces of personal information we have collected about you.
• Right to Delete: You have the right to request that we delete any personal information we have collected from you, subject to certain exceptions.
• Right to Opt-Out: You have the right to opt-out of the sale of your personal information. Please note that we do not sell your personal information as defined by the CCPA.
• Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA rights.

SPECIFIC PROVISIONS FOR EUROPEAN ECONOMIC AREA (EEA), UNITED KINGDOM, AND SWITZERLAND

If you are in the European Economic Area (EEA), United Kingdom, or Switzerland, you have certain rights under the General Data Protection Regulation (GDPR) and applicable national data protection laws:

• Legal Basis for Processing: Our legal basis for processing your personal information will depend on the purposes for which we process your information. We typically process your personal information:
  • With your consent
  • To perform a contract with you
  • For our legitimate interests
  • To comply with our legal obligations
• International Transfers: When we transfer your personal information outside the EEA, UK, or Switzerland, we ensure that appropriate safeguards are in place to protect your information.
• Data Protection Officer: We have appointed a Data Protection Officer who can be contacted at dpo@pullthread.com.
• Supervisory Authority: You have the right to lodge a complaint with a supervisory authority in the EEA, UK, or Switzerland.